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Search results for “OTA Insight”
Taiwan OTA KKday raises USD 4.5 million in A-round funding
03/17/2016
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11:13:01 AM
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KKday, a Taiwan platform for independent travel, has received USD 4.5 million for its A-round funding. The funding will be invested in developing its presence in Southeast Asia.
How to optimize travel search results with an analytics framework
03/16/2016
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9:26:20 AM
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Brand marketer could optimize search results and lift conversion rate by fully understanding search behaviors on your site and organizing the data for the development of insights to drive action and to understand your baseline for improvement.
Expedia sees a bright future in China
02/01/2016
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11:41:47 AM
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Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
5 mostly positive trends I see in 2016
01/19/2016
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1:23:19 PM
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It's been cloudy for hoteliers throughout the past year; But can we find the silver lining with the sharing economy led by Airbnb, the fragmented customer loyalty, and the overlap in the megamerger etc.?
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Looking back and ahead – hotel marketing shifts
12/24/2015
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3:35:15 PM
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As we reach 2016, Tnooz is unveiling its customary series of reflections on the year behind us and what the travel, tourism, and hospitality industry might expect looking ahead.
Airbnb Hurting Priceline, Expedia More Than Hotels
12/03/2015
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6:08:19 PM
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Airbnb killing hotels, right? Wrong. It is hurting the industry, just not in the way most perceive.
How a TV company is carving out its place in online travel
12/15/2015
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11:45:39 AM
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The name 7Travel may not mean much to some in the online travel world but it is a quietly growing company with ambitions to be a major European player.
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